Author Archive | rosalind

Making Accessibility Guides accessible

For a new tourism website, reducing language barriers was as important as reducing physical barriers. Inklecomms created accessible and cohesive content, ensuring VisitEngland and VisitScotland’s Accessibility Guides are easier for businesses to complete and easier for people with accessibility needs to use.

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Accessible Information Standard: a quick guide

The Accessible Information Standard creates a mandatory duty for health and social care providers to meet the information and communication needs of patients and service users, where need is related to a disability, impairment or sensory loss.

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Sense Making Optimisation: an introduction

Have you heard of Search Engine Optimisation?  It helps ensure people can find your information online. But what’s the point of making your information easy to find, if it’s too difficult to understand? Sense Making Optimisation is a new concept in accessible communications, providing a strategic approach to ensuring information is easier to understand and use. […]

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The Accessible Information Ladder

The Accessible Information Ladder is a free resource to help research, plan, create and test accessible information, and ensure none of your customers’ information accessibility needs are overlooked.

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What is a format in accessible information?

What do we mean by a ‘format’ in accessible information? It seems the term ‘format’ has several meanings, which contribute to a new resource for planning, creating and testing accessible information.

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Claims Easy Read works – a closer look

Does Easy Read work? A claim that Easy Read is effective is reviewed. New evidence suggests Easy Read can increase difficulty for people with language and learning disabilities, with a need to professionalise the provision of accessible information.

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The ethics of Easy Read

There are ethical issues in simplifying information. Easy Read has a narrow target audience, and an accessibility gap in information provision reduces equal access to knowledge for personalised support and informed choice.

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The information accessibility gap

There is an accessibility gap in information provision. Unadapted information is too difficult for most adults, and adapted information (Easy Read) is primarily for people with learning disabilities. The language needs of the ‘average’ reader are unmet.

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Is Easy Read language simpler?

New research finds Easy Read language is not always simpler. Easy Read writing techniques can make syntax more complex, and delete connections between ideas, making information harder to understand for low knowledge and low skilled readers.

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Does Easy Read make words easier?

New research shows if Easy Read and Plain English writing makes words easier to understand. Words in Easy Read are shorter, more frequent and familiar, but analysis shows adaptations are sometimes making information more difficult to understand.

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