Hello, we’re Inklecomms. We make content easier to understand.

We create and adapt content so it’s easier to understand, remember and use.
We specialise in making information easier for audiences with lower literacy skills and/ or disability.

Our services

We work with you to create high quality content that’s easier for audiences of all literacy levels.  We also create, co-create and adapt content for people with sensory, memory, communication and learning disabilities.

How we can help

About us

Inklecomms means ‘inclusive communications’. 

Inklecomms began with our research into the effectiveness of plain English and Easy Read for people with lower literacy and disability in the UK. 

The research found a weak evidence base, wide variation in practice, and some techniques increase difficulty. We subsequently pioneered Easier English to improve quality and effectiveness.

What we do

We create high quality content that maximises ease of understanding and use, increasing your reach and transforming customer experiences.

We make content easier for audiences with low topic knowledge, high to low literacy levels, and/or sensory, cognitive and communication disabilities. (That’s everyone!)

We can also ensure that language is easy to understand before conversion to alternative formats.

How we work

We work with you, and your intended audience, to create accessible content in print and online.

We know a ‘one style fits all’ approach is not the best way to get results. Our strategic advice and specialist adaptations are evidence-based, and tailored to your audience’s language, literacy and knowledge needs.

We can maximise understanding of reports, leaflets, web pages, surveys, consent forms, letters and more.

Welcome to
Easier English

Easier English makes content easier to understand, remember and act upon. 

Easier English updates and expands traditional plain English and Easy Read. It’s evidence-based and tailored to need, enabling you to create and evaluate accessible content with confidence, to include, inform and empower.

Easier English supports a deep level of understanding. Deep levels of understanding improve retention, learning and use of information. 

The Easier English symbol indicates quality content that’s easier to understand.

Blogs

Making Accessibility Guides accessible

VisitEngland and VisitScotland know that reducing language barriers is as important as reducing physical barriers. Inklecomms ensured that language was accessible for their new accessibility guides. This was an exciting and technically challenging project, because the language was automatically generated from online questionnaires.

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Claims Easy Read works – a closer look

A review of claims that Easy Read is effective in making information easier for people with a learning disability, and why research may be misinterpreted. The lack of research and stringent professional standards creates unequal quality standards for people with language and learning disabilities in the Accessible Information Standard.

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What is a format in accessible information?

There’s confusion about what a format is, in accessible information. On close scrutiny ‘format’ is used to mean physical appearance, and how information is stored. ‘Accessible format’ is a phrase that we should use with care, because its meaning is inconsistent and sometimes ambiguous.

Read more...

Let's talk

We’d love to hear about your project and talk about how we can help.
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Keep up to date with the latest news from Inklecomms on accessible information, industry leading techniques and how best to communicate with your wider audience in the most effective way. 

Department of Work and Pensions

Inklecomms was asked by the DWP to provide advice and adaptations to ensure letters to claimants regarding Employment and Support Allowance, and Jobseekers’ Allowance, were easier to understand.

Claimant representatives were engaged in content creation and feedback.

Working with users and other stakeholders, Inklecomms improved the content, flow, relevance and clarity of standard letters, using Easier English.

Inklecomms also provided an accessibility audit for a proposed Easy Read leaflet. The audit included analysis and recommendations on intended audience and writing style, including text structure, expository features, language and illustrations.

This work contributed to a review of information products, following recommendations by the independent Work Capability Assessment and Oakley reviews.

Northern Neurological Alliance

A questionnaire to measure outcomes, for people with acquired neurological conditions, was adapted using Easier English. Adaptations aimed to improve ease of use and validity of responses.

Advice was provided on further, staged simplifications of the questionnaire, so that it could be adapted to meet the needs of people with progressive conditions.

VisitEngland and VisitScotland

Inklecomms provided language consultation for VisitEngland and VisitScotland’s new Accessibility Guides website, enabling tourism operators to produce accessibility guides for visitors with disabilities.

The main focus of the work was to construct questions, and multiple-choice answers, that would automatically generate readable, relevant, public-facing, online information.

The final website was simpler and more standardised than the previous format. User testing showed the site is easier for businesses to complete, and easier for people with accessibility needs to use.

‘These new guides will give clear accessibility information to make it easier for disabled visitors to plan their trips with confidence.’
John Glen, UK Government

‘The new accessibility guides will allow travellers to compare attractions and accommodation before choosing their destination, enabling them to make an informed choice.’
Sally Balcombe, VisitEngland Chief Executive

Royal Marsden NHS Foundation Trust

Inklecomms provided advice and training, to combine a complaints leaflet, and its Easy Read equivalent, into one standard document.

Adaptations using Easier English improved understanding, and ease of use, for patients and carers with diverse language, literacy and knowledge needs.