The Accessible Information Ladder is an evidence based framework to plan, create and evaluate accessible information and communications. Each component, or step, builds on the last. If accessibility breaks down at one level, the customer will also have difficulty accessing all other levels. The ladder Adjust at each level, to maximise accessibility and inclusion: 1. […]
A form to identify and record communication needs, for health and social care providers. Uses accessible language, and NHS England’s Accessible Information Standard codes. Download the ‘Identify and record needs’ form Back to all resources
Sense Making Optimisation maximises (optimises) understanding (making sense), for all audiences, in ten stages. Sense Making Optimisation (SMO) is strategic, holistic and evidence based, maximising your reach and effectiveness. SMO provides a framework for communication planning, delivery and evaluation, for audiences with high, average and low literacy (everyone!). SMO includes people with sensory, memory, communication […]
Search Engine Optimisation helps people find you online. But what’s the point of making your information easy to find, if it’s too difficult to understand? Sense Making Optimisation is as important as SEO, ensuring information is easier to understand and use.
The Accessible Information Ladder is an evidence based resource to assist in identifying and meeting your customers’ accessible information needs. The Accessible Information Ladder helps you research, plan, create and test your accessible information, and ensure none of your customers’ accessible information needs are overlooked.