We specialise in creating and adapting content for audiences with mid to low literacy, low topic knowledge and/or disability.
We offer much more than a simplification service, combining communication strategy, content design and clinical linguistics (how language is structured, and what’s difficult).
Our innovative, evidence-based approach is called Easier English. Easier English makes complex content easier, and easy content easier – it can even make plain English and Easy Read easier to understand and use.
When we say we can ‘transform your customers’ experience’, we really mean it.
Inklecomms was founded by Rosalind, a Speech and Language Therapist, whilst carrying out postgraduate research on Easy Read. Easy Read is a simplification method for people with learning disabilities.
Rosalind was intrigued to find out how Easy Read writing techniques changed language, and whether they helped. Along the way she learned a lot about plain English and reading theory, but found no convincing evidence that popular simplification methods were meeting the needs of readers with low literacy or disability.
Rosalind combines qualifications in clinical and corporate communications with extensive experience in digital, print and disability communications, including health literacy and accessible tourism. She is a member of the Royal College of Speech and Language Therapists (RCSLT) and is a judge for the BMA’s Patient Information Awards and a reviewer on the Patient Information Forum (PIF)’s Sounding Board.
Our mission is to improve the quality of accessible content provision, raising standards to ensure everyone has access to information that’s easier to understand and use.
Keep up to date with the latest news from Inklecomms on accessible information, industry leading techniques and how best to communicate with your wider audience in the most effective way.
Department of Work and Pensions
Inklecomms was asked by the DWP to provide advice and adaptations to ensure letters to claimants regarding Employment and Support Allowance, and Jobseekers’ Allowance, were easier to understand.
Claimant representatives were engaged in content creation and feedback.
Working with users and other stakeholders, Inklecomms improved the content, flow, relevance and clarity of standard letters, using Easier English.
Inklecomms also provided an accessibility audit for a proposed Easy Read leaflet. The audit included analysis and recommendations on intended audience and writing style, including text structure, expository features, language and illustrations.
This work contributed to a review of information products, following recommendations by the independent Work Capability Assessment and Oakley reviews.
Northern Neurological Alliance
A questionnaire to measure outcomes, for people with acquired neurological conditions, was adapted using Easier English. Adaptations aimed to improve ease of use and validity of responses.
Advice was provided on further, staged simplifications of the questionnaire, so that it could be adapted to meet the needs of people with progressive conditions.
VisitEngland and VisitScotland
Inklecomms provided language consultation for VisitEngland and VisitScotland’s new Accessibility Guides website, enabling tourism operators to produce accessibility guides for visitors with disabilities.
The main focus of the work was to construct questions, and multiple-choice answers, that would automatically generate readable, relevant, public-facing, online information.
The final website was simpler and more standardised than the previous format. User testing showed the site is easier for businesses to complete, and easier for people with accessibility needs to use.
‘These new guides will give clear accessibility information to make it easier for disabled visitors to plan their trips with confidence.’
John Glen, UK Government
‘The new accessibility guides will allow travellers to compare attractions and accommodation before choosing their destination, enabling them to make an informed choice.’
Sally Balcombe, VisitEngland Chief Executive
Royal Marsden Hospital
Inklecomms provided advice and training, to combine a complaints leaflet, and its Easy Read equivalent, into one standard document.
Adaptations using Easier English improved understanding, and ease of use, for patients and carers with diverse language, literacy and knowledge needs.