Blog

Our news and views on easy and accessible information:

Making Accessibility Guides accessible

How frustrating it must be to be denied access to places you really want to visit, because you can’t get in or around the venue. And it must be nerve wracking to throw caution to the wind and turn up, not completely sure if there will be difficult steps, or

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What is a format in accessible information?

Health and social care providers have a duty to provide information in accessible formats. But when I checked what a format was, I found the Accessible Information Standard definition is not the same for everyone. Online definitions suggests a format is: the physical appearance of a publication eg typeface, margins,

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Accessible Information Standard: a quick guide

The new Accessible Information Standard creates a mandatory duty to meet information and communication needs. NHS England’s Accessible Information Standard applies to all NHS and publicly funded adult social care services in England. Organisations must meet the information and communication support needs of patients, service users, carers and parents, where

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Claims Easy Read works – a closer look

Recently, a blog caught my attention, called ‘Does Easy Read work? Here I look at interpretation of research to support Easy Read, and the need to for professional standards which are equitable with sign language interpreters and translators. Here I’ll look at IAG’s interpretation of the research papers, and their

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Sense Making Optimisation: an introduction

Have you heard of Search Engine Optimisation?  It helps ensure people can find your information online. But what’s the point of making your information easy to find, if it’s too difficult to understand? Sense Making Optimisation is a new concept in accessible communications, providing a strategic approach to ensuring information is easier

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The Accessible Information Ladder

The Accessible Information Ladder is an evidence based resource to assist in identifying and meeting your customers’ accessible information needs. The Accessible Information Ladder helps you research, plan, create and test your accessible information, and ensure none of your customers’ accessible information needs are overlooked.   Accessible information components There are

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Keep up to date with the latest news from Inklecomms on accessible information, industry leading techniques and how best to communicate with your wider audience in the most effective way. 

Department of Work and Pensions

Inklecomms was asked by the DWP to provide advice and adaptations to ensure letters to claimants regarding Employment and Support Allowance, and Jobseekers’ Allowance, were easier to understand.

Claimant representatives were engaged in content creation and feedback.

Working with users and other stakeholders, Inklecomms improved the content, flow, relevance and clarity of standard letters, using Easier English.

Inklecomms also provided an accessibility audit for a proposed Easy Read leaflet. The audit included analysis and recommendations on intended audience and writing style, including text structure, expository features, language and illustrations.

This work contributed to a review of information products, following recommendations by the independent Work Capability Assessment and Oakley reviews.

Northern Neurological Alliance

A questionnaire to measure outcomes, for people with acquired neurological conditions, was adapted using Easier English. Adaptations aimed to improve ease of use and validity of responses.

Advice was provided on further, staged simplifications of the questionnaire, so that it could be adapted to meet the needs of people with progressive conditions.

VisitEngland and VisitScotland

Inklecomms provided language consultation for VisitEngland and VisitScotland’s new Accessibility Guides website, enabling tourism operators to produce accessibility guides for visitors with disabilities.

The main focus of the work was to construct questions, and multiple-choice answers, that would automatically generate readable, relevant, public-facing, online information.

The final website was simpler and more standardised than the previous format. User testing showed the site is easier for businesses to complete, and easier for people with accessibility needs to use.

‘These new guides will give clear accessibility information to make it easier for disabled visitors to plan their trips with confidence.’
John Glen, UK Government

‘The new accessibility guides will allow travellers to compare attractions and accommodation before choosing their destination, enabling them to make an informed choice.’
Sally Balcombe, VisitEngland Chief Executive

Royal Marsden Hospital

Inklecomms provided advice and training, to combine a complaints leaflet, and its Easy Read equivalent, into one standard document.

Adaptations using Easier English improved understanding, and ease of use, for patients and carers with diverse language, literacy and knowledge needs.