Here you will find free resources for good practice in inclusive communications, and compliance with Information Standards.

Accessible Information Ladder

The Accessible Information Ladder is an evidence based framework to plan, create and evaluate accessible information and communications. Each component, or step, builds on the last. If accessibility breaks down at one level, the customer will also have difficulty accessing all other levels. The ladder Adjust at each level, to

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Identify and record needs

A form to identify and record communication needs, for health and social care providers. Uses accessible language, and NHS England’s Accessible Information Standard codes. Download the ‘Identify and record needs’ form Back to all resources

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Sense Making Optimisation

Sense Making Optimisation maximises (optimises) understanding (making sense), for all audiences, in ten stages. Sense Making Optimisation (SMO) is strategic, holistic and evidence based, maximising your reach and effectiveness. SMO provides a framework for communication planning, delivery and evaluation, for audiences with high, average and low literacy (everyone!). SMO includes

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We hope our resources will be useful and easy to use. Please get in touch if you have ideas for improvements, or you’d like to adapt the resources to meet your specific needs. 

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Keep up to date with the latest news from Inklecomms on accessible information, industry leading techniques and how best to communicate with your wider audience in the most effective way. 

Department of Work and Pensions

Inklecomms was asked by the DWP to provide advice and adaptations to ensure letters to claimants regarding Employment and Support Allowance, and Jobseekers’ Allowance, were easier to understand.

Claimant representatives were engaged in content creation and feedback.

Working with users and other stakeholders, Inklecomms improved the content, flow, relevance and clarity of standard letters, using Easier English.

Inklecomms also provided an accessibility audit for a proposed Easy Read leaflet. The audit included analysis and recommendations on intended audience and writing style, including text structure, expository features, language and illustrations.

This work contributed to a review of information products, following recommendations by the independent Work Capability Assessment and Oakley reviews.

Northern Neurological Alliance

A questionnaire to measure outcomes, for people with acquired neurological conditions, was adapted using Easier English. Adaptations aimed to improve ease of use and validity of responses.

Advice was provided on further, staged simplifications of the questionnaire, so that it could be adapted to meet the needs of people with progressive conditions.

VisitEngland and VisitScotland

Inklecomms provided language consultation for VisitEngland and VisitScotland’s new Accessibility Guides website, enabling tourism operators to produce accessibility guides for visitors with disabilities.

The main focus of the work was to construct questions, and multiple-choice answers, that would automatically generate readable, relevant, public-facing, online information.

The final website was simpler and more standardised than the previous format. User testing showed the site is easier for businesses to complete, and easier for people with accessibility needs to use.

‘These new guides will give clear accessibility information to make it easier for disabled visitors to plan their trips with confidence.’
John Glen, UK Government

‘The new accessibility guides will allow travellers to compare attractions and accommodation before choosing their destination, enabling them to make an informed choice.’
Sally Balcombe, VisitEngland Chief Executive

Royal Marsden NHS Foundation Trust

Inklecomms provided advice and training, to combine a complaints leaflet, and its Easy Read equivalent, into one standard document.

Adaptations using Easier English improved understanding, and ease of use, for patients and carers with diverse language, literacy and knowledge needs.