VisitEngland and VisitScotland know that reducing language barriers is as important as reducing physical barriers. Inklecomms ensured that language was accessible for their new accessibility guides. This was an exciting and technically challenging project, because the language was automatically generated from online questionnaires.
There’s confusion about what a format is, in accessible information. On close scrutiny ‘format’ is used to mean physical appearance, and how information is stored. ‘Accessible format’ is a phrase that we should use with care, because its meaning is inconsistent and sometimes ambiguous.
Search Engine Optimisation helps people find you online. But what’s the point of making your information easy to find, if it’s too difficult to understand? Sense Making Optimisation is as important as SEO, ensuring information is easier to understand and use.